Cheer and Gear/Lexus

Holiday Cheer & Gear, presented by Lexus of Richmond returns to the entrance of Dicks Sporting Goods at Short Pump Town Center this Friday from 8 a.m. to 6 p.m.

Cheer & Gear is an official, Salvation Army Christmas Assistance program created in 2007 to aid an underserved group who benefit from the Salvation Army during the holiday season.

While toys and presents each year are being donated and distributed to young children throughout Greater Richmond – the Salvation Army noted that here was a lack of gifts for boys and girls ages 10 to 16.  Holiday Cheer & Gear was created to focus on collecting new sporting goods to deliver to that neglected group of young boys and girls.

Over the years, hundreds of sports “gear” items have been collected, benefiting local Richmond teenagers, who in the past would not have received any presents on Christmas Day, now have gifts to open along with their younger siblings and parents.

Thanks to this year’s Holiday Cheer & Gear sponsors:

VIRGINIA STATE GOLF ASSOCIATION

EXTERIOR SOURCE

RICHMOND REGION TOURISM

PHYSICAL THERAPY SOLUTIONS

ORTHO VIRGINIA

GEE LAW FIRM

RMC EVENTS

FOCUS MD

DAYBREAK IT SOLUTIONS

STONES OFFICE EQUIPMENT

ARTHURS ELECTRIC

Holiday Cheer & Gear gladly accepts new, unwrapped sporting goods, equipment and gear. A list of appropriate items includes:

Basketballs / Soccer balls / Football / Volleyballs / Skateboards / Baseballs, Baseball bats & gloves / Tennis balls

Holiday Cheer & Gear also accepts cash donations to purchase new sports equipment for Cheer & Gear

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